Glossy Magazine: Tallulah.

So with this blogging whirlwind tearing up the fashion industry, Editors-in-chief are jumping on the bandwagon and featuring/interviewing bloggers in their oh so glossy pages. But I guess someone has to shake it up a bit and turn it around.

The lovely Tallulah, Editor of (next big thing) Glossy Magazine, took some time out of a crazy schedule to tell you guys a bit about her end of the line:

Hey there, how’s it going?
Hey Margaret, it's going great!

So you’ve been insanely busy with New York and London Fashion Week – how were they?
Really busy, but so much fun. As well as taking in amazing shows in New York such as Carolina Herrara, Custo Barcelona, and Diesel Black Gold I also attended the Independent Fashion Bloggers Conference where inspirational bloggers Bryan Boy, Phil Oh from Streetpeeper, Susie Bubble and Tavi talked about how they got their start and the future of fashion blogging which as a fashion/technology fan I found this really fascinating. London is my home city so it's always great to be able to see the work of amazingly talented designers here such as Ashish, Emilio de la Morena and Osman. But my favourite show in London by far was definitely Mulberry.

What were your favourite collections for Fall/Winter 2010?
Mulberry, Twenty8Twelve, Diesel Black Gold, Sass & Bide and I'm loving Mawi jewellery at the moment.

Tell us a little about Glossy and how it came about.
I had the idea for an online magazine back at the start of 2009. Let me preface this by saying I've been a magazine junkie all my life. I actually used to hide copies of teen titles like Sugar and Just 17 under my bed as a teenager as my mother had become increasingly fed up with tripping over piles of discarded mags around our house. Anyhow, so back to early 2009 I knew I wanted to create a digital magazine that was fashion focused but also shone a spotlight on all the talented writers, bloggers, designers, photographers and illustrators who weren't necessarily being profiled in the mainstream print magazines. I got a small team together and just over a year on Glossy has been featured on blogs such as Fashionista.com and Girl With A Satchel and is thriving.

I can’t even begin to imagine how much work goes into getting one issue – can you give us a quick rundown?
Sure, what basically happens is the Glossy team come together and pitch ideas for what we think would work in the issue. Once we've decided on the bloggers, photographers, designers, illustrators and stylists we would like to feature each bit of work get allocated. Then we get busy setting up interviews, filming, writing and re-writing. When all the elements have been submitted I then work with our art director Edgar on deciding how each layout should look. When we're both happy with it it gets released onto the web!

Who would you most like to have as your cover model right now?
A beautiful South African model called Carmen Solomons she's not hugely famous (yet!) but she just has this amazingly striking face.

Who would you say is your biggest style icon of the moment?
Kate Bosworth. She just never seems to get it wrong. And always looks effortlessly stunning.

And what’s the biggest style trend you see coming through this year?
Everywhere I go I see girls rocking the denim on denim trend pairing light with dark and ripped denim with bleached denim. I love it! Beauty trend wise nail art is also taking off in a massive way. Leopard, striped, 3D and slogan nail art is so now.

What do you think if the new wave of fashion bloggers and street stylists coming through?
It's fantastic. I love the way fashion offers a creative outlet for everyone. Especially with the advent of the internet whoever you are wherever you live you can set up a blog or grab a camera and start developing your creative eye and sharing your love of style with the world. That's why I think sites like Lookbook.nu have been so successful there's a great element of community there.

Where do you see Glossy being in the next 5 years?
Wow! That a toughie :) I would like the magazine to keep growing, evolving and picking up more readers. We really love what we do and we hope that it inspires others to pursue their passions.

A random question from a previous interviewee, Lacadia of ShopCuffs.com: Have you checked out ShopCuffs.com yet?
Not yet, but I will now :)

And finally, what’s a random question you’d like to ask our next interviewee?
Who's your favourite comic book character and why?

Thanks Tallulah!

Glossy Magazine is so much fun to read :) Check out more HERE.

Happy Friday all!

*love*

xx