Who went out last night? ME. Who wore insanely tall heels? ME. Who has insanely sore feet? ME. Actually I lie - I didn't go out. But I still managed to get sore feet from wearing tall heels to a family dinner. I'm talented like that.
To the point, we all know when we:
- have a freakishly deformed clutch because we had to squish flats into it
- forget to squish flats into our clutch... then suffer walking freakishly long distances in heels that seemed a good idea at the time.

Basically, Flipsters are the most genius flip flop you've ever seen - they're super comfortable, very pretty and they fold up into something skinny that would actually fit into your pocket.
I caught up with the geniuses behind it all - Ben Lipschitz and Rick Munitz:
The Flipsters' Vibe:
The Flipsters’ vibe is a celebration of comfort and style. It’s all about having fun, looking sexy, and not having to sacrifice your feet in the process! Our philosophy is to provide practical solutions for women that also look good, and which can be used all the time – whether it’s for a pedicure, a wedding, or at the club. The key to achieving all of this is in unique innovative design, and of course a little bit of stylish flair.
The 2010 Plan:
This is our first full year of operating, and were pumped up for a big 2010. This year will see Flipsters at a number of key Australian fashion events including Fashion Weekend. You’ll also find us in an ever-increasing number of retailers. We’ll be releasing a number of new colours this years, new designs, and it’s all going to be backed up with a great marketing campaign. Watch this space!
The Future:
We think Flipsters should be in every female’s handbag or clutch, so in 5 years we’d like to come closer to reaching that goal. The adaptability of the design means we also want to see Flipsters placed everywhere from Qantas jets to weddings and nightclubs. We’re also eyeing things globally, because we’d love to share this Australian inspired idea with the world. In 5 years we hope to have reached into several other countries around the world and have a large range of fantastic colours and designs. A few product placements and celebrity endorsements would also be great!

The Flipsters’ vibe is a celebration of comfort and style. It’s all about having fun, looking sexy, and not having to sacrifice your feet in the process! Our philosophy is to provide practical solutions for women that also look good, and which can be used all the time – whether it’s for a pedicure, a wedding, or at the club. The key to achieving all of this is in unique innovative design, and of course a little bit of stylish flair.
The 2010 Plan:
This is our first full year of operating, and were pumped up for a big 2010. This year will see Flipsters at a number of key Australian fashion events including Fashion Weekend. You’ll also find us in an ever-increasing number of retailers. We’ll be releasing a number of new colours this years, new designs, and it’s all going to be backed up with a great marketing campaign. Watch this space!
The Future:
We think Flipsters should be in every female’s handbag or clutch, so in 5 years we’d like to come closer to reaching that goal. The adaptability of the design means we also want to see Flipsters placed everywhere from Qantas jets to weddings and nightclubs. We’re also eyeing things globally, because we’d love to share this Australian inspired idea with the world. In 5 years we hope to have reached into several other countries around the world and have a large range of fantastic colours and designs. A few product placements and celebrity endorsements would also be great!

No more sore feet :D That's all that needs to be said.
Thank you guys for your time!
Check out more HERE.
*love*
xx















26 comments:
Wow. This invention sounds like a life-saver...totally buying some :)
x
Lucy
These are great! I have a friend who always brings flipflops to clubs. I was out last Friday night and could definitely needed something like this.
I'm also loving how a pair of GUYS thought of this before any girls did! Lol!
Thanks for the insight!
Cathy x
Wow, I definitely need a pair of those! I've never gotten into the habit of carrying around an extra pair of flats because I never have the space to - I usually just suffer the entire night in heels, haha.
That's a great product... it can easily fit in any kind of purse. xoxo
Smart!
I think the Flipsters are a great concept I would deffo buy then if I wore heels a lot which I don't!
From Dolly
XX
http://dollydaydreamsdomicile.blogspot.com/
Ah wow, cool! Great post, these Flipsters are def. going on my shopping list!
Lis xXx
Off The Wardrobe
hahahaha, cool
hahaha, smart and very cool!
Gotta get me some flispters!
Cool, love it:)
Lol Factory Girl
Haha! This is such funny timing... I splashed out on a gorgeous pair of heels this week and yes theyre painful. I was told to buy little roll up flats to put in my purse but theyre so darn hard to find around here! Thanks for the heads up!! xoxox
April Skye
http://ticketsandpopcorn.blogspot.com
this sounds great
sometimes i also bring spare flats if i wear heels hahaha
have a great week ahead
xoxo
so comfy and simple!!
**
Ah thankyou for the comment!
The t-shirt is from Idontlikemondays.us and the wedges from L.A.M.B.
xx
Love flip flops and it really sucks when you have been wearing tall pretty heels all night and have to be hobbling out of the club by the end of the night!
i used to have a pair of flip-flop type things that I would fold in half and stuff in an over-sized purse just in case my feet started to hurt. then i just gave up and now i just wear boots instead haha.
and thank you for your comment :-) the blue blouse has to be one of my most favorite vintage finds of all time.
hahaha funny post! love those flipsters! genius!
I bow down to the Flipsters! It's about time someone came up with that idea!! Now they just need to get to the US and stat
xx,
Dee
i love heels but i cant stand wearing them!
xx
Great post indeed! LOve your blog ;D
yes they are, on asos.com! Its the grey Vila trouser!
what a great idea! Thanks for your comment on my blog =D
www.livelaughlinds.blogspot.com
follow :)
I will definitely have to check this out.
Thanks for posting it!!
Such a simple concept. Yet oh so perfect. I think these little gems will take off.
Thanks for sharing.
Thank you for stopping by my blog. Your blog is wonderful and the header for your blog is simply stunning. Stands out!
:)
I would DEFINITELY use these! God knows, some occasions just call for extremely painful footwear, but who says you have to wear it to walk there???
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