Somedays Lovin': Jaye Leigo.

As seen lately, I've been a bit of a fan of fresh new label, Somedays Lovin', and its spot on flag-bearing of Australian Summers (which, I must say, I am currently enjoying a decent amount... hate to rub it in :D). With the label's emphasis on imagery, prints and sharp cuts for a pleasant sea change on the frills storming Bondi (not for much longer), designer Jaye Leigo runs a thread of relaxed badassery through the High Summer collection.

Think of it as a cocktail of roadtrips and animal prints that will last you through the seasons if you try hard enough - though, most suitable for too much sun, and introduced to you all by yours truly (Northern Hemispherers, start saving to buy the lot once the snow stops :p)

Hey hey! How’s it going?
life’s good thank you!

Can you tell us a bit about how your design work came about?
I’m really lucky to work with some amazing artists, so collaborating with them is my usual starting point & then scratching around for random references and vintage pieces to inspire me.

What is the Somedays Lovin’ vibe?
Relaxed , understated, effortless

The imagery and prints in High Summer certainly define Summer for me – what was your inspiration?
Really drawing from our environment and I always feel Australia as a worn and gritty feeling along side allot of arid beauty so I wanted to tap into that a little

Where do you see you in 10 years time?
Not sure – life’s short.

Which are your personal favourite pieces?
I love the wild horses 1-piece its def my fav!

Who would you like to see wearing your pieces?
Easy: ABBEY LEE.

Our last interviewee, designer Lisa Brown, would like to know: What is a must have that every girl should have in their wardrobe?
Vintage scarves

And last of all, what’s a random question would you like to ask the next interviewee?
What did you wear to your year 10 formal!

Thanks Jaye!

Is anyone else seriously in love with the photography that Jaye's mildly faded prints lend themselves so well to?

Get drooling HERE.

*love*

xx